Mina
Overview
Leave Your Mark is a global participation campaign created for Nothing Phone (3) that transforms the Glyph Matrix into a collective creative platform. The project explores how a product feature can evolve beyond personal customisation, allowing millions of people to contribute to a shared cultural canvas through creativity, expression, and play.
Problem
Nothing Phone (3) offers unique creative tools, but many consumers only discover their value through hands-on interaction. As a challenger brand competing against larger technology companies, Nothing needed a way to encourage participation at scale while demonstrating the creative potential of its most distinctive feature.
Solution
Leave Your Mark introduces a connected ecosystem where users create original Glyph Matrix designs directly on Phone (3), which are then amplified across digital, social, and physical touchpoints worldwide. Each contribution becomes part of a continuously evolving public artwork, transforming individual creativity into a shared experience while encouraging millions of people to actively engage with the device rather than passively observe it.
Project
Mina
Role
Experiential
Campagin
Visual Identity
Industry
Retail
Year
2025 / 6 Weeks
Team
Rashed Ali
Aimee Jacobs
