I’m Rashed, a London-based designer working across visual identity, motion and 360 campaign design. I think visually before I think verbally, often approaching ideas through imagery, movement and storytelling. As a dyslexic and neurodivergent designer, creativity has always been my way of exploring, connecting ideas and understanding the world around me.

With over a year of professional experience, I create concept-driven identity systems and campaigns across digital, social, experiential and out-of-home environments. My work combines branding, creative direction, motion and 3D, with a particular interest in fashion and lifestyle, music and culture, and technology-led brands. I enjoy developing one strong idea into a wider visual world that can move between screens, campaigns, environments and physical experiences while still feeling connected.

My work has been recognised through D&AD Portfolio × Editor X: The Portfolios 2023 and Creative Equals × Disabled Creatives UK 2026, where Smirnoff Unlimited received the Best Adaptable Concept award following its presentation at Diageo HQ. I’m inspired by designers such as Ash Thorp and studios including Studio NARI and Amplify, particularly their approach to identity, worldbuilding and culturally relevant campaigns. I’m continuing to develop my practice and am currently open to junior and internship opportunities within creative studios and in-house design teams.