Leave Your Mark
Overview
Leave Your Mark is a global participation campaign created for Nothing Phone (3) that transforms the Glyph Matrix into a collective creative platform. The project explores how a product feature can evolve beyond personal customisation, allowing millions of people to contribute to a shared cultural canvas through creativity, expression, and play.
Problem
Nothing Phone (3) offers unique creative tools, but many consumers only discover their value through hands-on interaction. As a challenger brand competing against larger technology companies, Nothing needed a way to encourage participation at scale while demonstrating the creative potential of its most distinctive feature.
Solution
Leave Your Mark introduces a connected ecosystem where users create original Glyph Matrix designs directly on Phone (3), which are then amplified across digital, social, and physical touchpoints worldwide. Each contribution becomes part of a continuously evolving public artwork, transforming individual creativity into a shared experience while encouraging millions of people to actively engage with the device rather than passively observe it.
Project
Leave Your Mark
Role
Experiential
Campaign
Visual Identity
Industry
Retail
Year
2025 / 6 Weeks
Team
Rashed Ali
Aimee Jacobs
