Nothing World Archive
Overview
Mina is a self-initiated speculative brand world for Nothing, exploring how technology can encourage people to look more closely at the physical world around them. Through Mina, the project connects character, product, photography and environment into one visual system.
Problem
Technology is often presented through features and specifications. I wanted to explore a more human way of communicating it - building a world around curiosity, observation and everyday interaction.
Solution
I created Mina as the central character of a wider Nothing-inspired system. Her world expands across campaign imagery, products, field tools, photography, 3D character studies and environmental experiences, all connected through a consistent visual language.
Project
Nothing World Archive
Role
Experiential
Campaign
Visual Identity
Art Direction
Visual System
Industry
Technology
Year
Work in Progress
Team
Rashed Ali
